Case Studies

Partnered with CABI to increase adoption of pest management solutions through trusted agri-influencers and AI-powered content distribution across Africa.

Analyzed 13.2M+ posts across 8 countries for Jhpiego to identify hesitancy drivers and guide targeted messaging with healthcare workers and religious leaders.

Enabled self-injection adoption for DMPA-SC contraceptives through peer engagement in Togo and Côte d'Ivoire with over 113K engagements and 61% conversion rate.

Boosted COVID-19 vaccination in Kenya's informal settlements using hyperlocal KOLs and real-time sentiment tracking—469K reached vs. 94K target.

Used Unity360 and nano influencers for CARE International to promote child immunization and normalize vaccine conversations among parents.

Worked with Africa CDC and GIZ to deploy AI-powered social listening and adaptive messaging in 5 countries, improving public health confidence by 50%.

Partnered with ministries and NGOs to design data-driven HIV and vaccine uptake campaigns in underserved communities across East Africa.

Launched digital programs to equip women and youth with income-generating skills in line with SDG 5 & 8 across Africa.

Built AI tools to counter misinformation during public health crises across East Africa with real-time tracking and response.

Deployed machine learning models to predict subscriber churn 30 days in advance for a major Sub-Saharan African telecom operator with 42 million subscribers. The AI-powered platform identified high-risk customers and enabled targeted retention interventions, reducing monthly churn from 2.8% to 2.1% while cutting intervention costs by 38%. Achieved 85% accuracy in predicting churn 30 days in advance with 58:1 average ROI on retention interventions.

Executed a 10-week influencer marketing campaign to make insurance accessible to 4 billion low-income customers across Thailand. Deployed nano and micro influencers to promote AXA PA Stay Safe insurance through authentic peer-to-peer conversations, targeting MSMEs, blue collar workers, domestic workers, and gig economy workers. Exceeded all campaign objectives with 400,000 social media users engaged, 2% CTR achieved, 8,000 microsite visitors, and 5,600 quality leads generated with 70% conversion to customers.

Executed a comprehensive digital engagement campaign for a major pan-African telco, achieving 364% reach over-delivery and driving significant app adoption through targeted influencer marketing and community activation.